The targeted marketing approach includes:
· Dynamic on-site signage in visible locations
· Memberships and participation in various listing services and databases, including:
-LoopNet, CoStar, Xceligent and
-RGProperties.com
· Providing marketing information and flyers to prospects and commercial property databases, where agents look for property information
· E-mail updates to regional agents, brokers and economic development officials
· Use of sophisticated databases to match prospects with the size and rates of the property
· Development of call lists featuring top officials at potential tenant companies
· Personal follow through and lead qualification
· Collaboration with economic development and government officials, helping with permits and zoning issues and giving RG valuable insights into companies entering the region
